Traffficum.com – Traffic for your website

Posts Tagged ‘PageTraffic’

If you are among the ones who have been following Google Caffeine, the new search architecture, then you must know what to expect when it is eventually rolled into the main search. Some of us have not seen anything new, while others have witnessed big changes. According to the reports, the folks at 360i have done a bunch of heavy lifting and have released a report comparing Caffeine to the old Google ,that has been nicknamed as Decaf. 360i analyzed 40 retail keywords are as under:

• 10 retail long-tail phrases (four-word phrases)
• 10 major retail brand names (keywords)
• 10 retail head terms (single keywords)
• 10 retail torso terms (two-word phrases)

The above keywords come with these conclusions:

• Domains and rankings will fluctuate.
• The index size of single keyword search relevance will increase.
• Long-tail becomes more relevant.
• Caffeine is faster to get results (SERPs) in half the time, on average.
• Increase in Universal (aka Blended) results
• There will be an increase in social media listings, primarily due to a lift in YouTube listings.

With just 40 keywords, this report is not at all comprehensive, but it is really an interesting story about the profile of Google Caffeine. For some people the experience has been almost exact opposite from Google Caffeine. Their experience has been less universal, not much fluctuation on rankings and smaller index. However, people are suggested to do their homework, study their keywords and get ready for the implementation of Google Caffeine.

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!

Post from: PageTraffic SEO Blog Now updated thrice a day!

360i Report Outlines Difference Between The Google Caffeine and Old Google

The Google Webmaster Central Blog has reported the launch of a new feature on Google Image Search that lets users restrict their search results to images that have been tagged for free reuse. Below is a video by by Peter Linsley that explains how webmasters can let Google know which licenses their images available under using RDFa markup.

Webmasters can put their questions forward in Webmaster Help Forum, in case they have any queries regarding how to mark up images!

American's news source, The Onion reports via Google Blogoscoped that Google has a new service that lets you opt out of Google services if you want to protect your data or privacy. Below is a satirical video from the news source:

After a July update less than two weeks ago, Bing seems to be updating again. Many webmasters are noticing a search results update on Microsoft'search engine. Some webmasters are reporting their experiences in a WebmasterWorld thread as follows:

“Definitely seeing a shift across the board. Biggest change I can pinpoint is a continued decrease in relevancy of KIDs (keywords in domain). More than 80% of the top 500 KWs I track showed movement (mostly positive for me and mostly displacing a lot of KIDs results).”

“Yes, looks like an update – and Bing traffic converts well with certain demographics. Now I've gotta scramble to do some long over-due site updates because some pages popped up out of nowhere.”

Now, you know why it's happening if you are seeing an increase or decline in your referrers from Bing recently!

Forum discussion going on at WebmasterWorld.

After releasing Search Options panel a few months back, recently the Official Google Blog announced the release of Search Options for Google Images.

The new feature is designed to offer users with quick access to existing tools, such as search by color and image type . Color search finds images that are in color or in black and white, or images that contain a specific color, such as red, pink, or green. And image type search helps users narrow down their results while looking for a specific kind of image, such as a photo, clip art, line drawing or face.

Besides, Google has also revamped size search. Now, users are offered with a wide range of options. Apart from commonly searched-for sizes, they can search for an exact image size or any image larger than a certain size. Even, now users can find images of any size, including 70 megapixels or more.

Users can try out any of the tools by just clicking “Show options…” in the blue bar on the search results page!

Twitter has unveiled its new homepage, that features search box at the core. Then, the trending topics get a noticeable position below the search box with three categories. The top row with the biggest font features topics that are hot currently, followed by the second row with slightly smaller font featuring hot topics from the past day and the third row with topics from the past week.

Twitter has always been working to improve the site. Ever since its introduction it has evolved into a multifaceted real-time tool. It is always nice to look forward for something new from Twitter!

Google AdWords announced that Conversion Optimizer is now available to more ad campaigns. Any ad campaign which had at least 15 conversions in the last 30 days is eligible to use Conversion Optimizer. You can track these conversions either through AdWords Conversion Tracking or as linked Google Analytics goals.

One of recent Google analysis revealed that campaigns which adopted Conversion Optimizer gained a 21% increase in conversion as well as decreased their CPA by 14%.

To know more about Conversion Optimizer, please visit the AdWords Conversion Optimizer page.

The team of Google Webmaster Tools has named their current update as “Summer Shine.” For every update released they have code names.

Following are some of its highlights:

• The site selector now lists all verified sites that you own, as well as allows you to search as you type.
  
• Block non-homepage sitelinks.
  
• View URL removal requests submitted by other users for sites that you own, and revoke them if necessary.

  

• Easier navigation on Google’s “Home” page. There is a clear distinction between verified and unverified sites now.
  

It was recently noticed that Google had used breadcrumb data in its search result’s URL area. This means that Google is trying to read and understand breadcrumb data.

Here’s the screenshot:

Interestingly, in the above example, the structure of the page title is quite similar to the breadcrumb structure. Therefore, if you’re not using breadcrumbs in the architecture of your website then it is time that you start using them.

However, Rob Hannond who noticed this first disclaims that if this is because he has CustomizeGoogle Firefox extension turned on instead of this being Google’s output?