Traffficum.com – Traffic for your website

Posts Tagged ‘nbsp’

Yahoo! has recently introduced an inline video play feature that shows videos directly on the video search results page. Now, searchers can view videos directly on the search results page without entering the site where a particular video is hosted.

The inline viewing feature happens to be a bit controversial feature since the sites boasting videos will definitely want the traffic to the sites. With the large number of embeddable videos and the new feature, searchers will end up viewing videos off-site.

Anyway, if searchers wish to use the inline viewing feature they can click “Play Now” under the thumbnail of the video search result. This will open a large overlay window and play the video on the results page.

A recent post on the Inside AdSense Blog revealed that Google is all set to allow multiple Google-certified ad networks to compete with AdWords advertisers for display ad space on AdSense enabled sites. With this new change, ad networks or non-AdWords advertisers will also be able to bid on Google ad auction.

Well, this would be a nice way for AdSense publishers to generate revenue from their display ad space, no matter whether the ads come from AdWords advertisers or Google-certified ad networks. However, publishers will have control over which networks can show ads on their pages. They can also opt out of receiving ads from specific networks or all networks and have only AdWords advertisers to display ads on their sites. In addition, Google will not allow ad networks to collect any user data to be used for Internet-based advertising. This new feature will initially be available for AdSense publishers in North America and Europe. Below is a video that explains the change:

Here is the Google AdSense Team's mail to all AdSense publishers:

“We're writing to let you know about an upcoming update in your AdSense account designed to help you generate the maximum revenue from your ad units. You'll soon be able to allow multiple ad networks to show on your pages, which means that advertisers from external Google-certified networks will be able to compete with AdWords advertisers for your ad space. If you're unfamiliar with what ad networks are, they're companies that partner with advertisers and publishers to buy and sell ads on sites they don't own themselves, similar to AdSense. Ads from these networks will compete with Google ads to show on publisher sites, and the ad generating the highest revenue for publishers will be displayed. To ensure the quality of the ads appearing on your sites, we're certifying all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. You'll also have control over which networks can show ads on your pages — you can choose to opt out of receiving ads from specific networks, or all networks completely. This means you can continue to show ads from only AdWords advertisers if you'd like. Finally, some ad networks use tools similar to Google's interest-based advertising to show more relevant ads to users on the sites they visit. These ad networks won't be permitted to collect data from your site for the purpose of subsequent interest-based advertising, but we’ll allow those who comply with user privacy guidelines to show ads using these tools. You'll have the ability to opt out of showing ads based on user interests from these ad networks, and we've changed our requirements for third-party ad serving to reflect this. More information is available at http://adwords.google.com/support/bin/answer.py?answer=94230.

These new capabilities will automatically be enabled for your account, and you'll see a new section in your Ad Review Center where you can allow or block specific ad networks. Please note that we’ll gradually be adding new ad networks to AdSense accounts over the next few months, so you won’t see any immediate impact on your ads or your earnings.

To learn more about this launch and managing the ad networks appearing on your pages, visit the AdSense Help Center at https://www.google.com/adsense/support/bin/topic.py?hl=en&topic=13522 and watch our video demo at http://www.youtube.com/watch?v=4HyJPOVLd3I .

Sincerely,

The Google AdSense Team”

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!

Post from: PageTraffic SEO Blog Now updated thrice a day!

Google To Allow Certified Ad networks To Compete With AdWords Advertisers On AdSense Sites

In a rather surprising move, Yahoo has just announced the acquisition of Arab site Maktoob, a very popular Arabic web portal that offers amazing services such as search, payments, social network, and auctions.

As per the reports, it is a new initiative that Yahoo is going to acquire an online property in a localized language. This move is being regarded the most viable as Maktoob.com is the largest online community of Arab. With this acquisition, Yahoo will be able to extend their influence over some 16.5 million people.

Yahoo calls this deal with Maktoob its “biggest geographic expansion in years.”

This is not just about acquisition, but about moving into a completely different and new market. With this deal, Yahoo will be able to spread its translating services into Arabic. According to official Yahoo corporate blog:

“Initially, we’ll plan to introduce Arabic versions of Yahoo! Mail, Messenger, Search, and our homepage and then eventually local versions of properties like News, Sports, and Finance. We’ll also focus on creating content and services tailored to the region. No other global company has made this kind of investment in local relevance for the Arab world.”

The financial terms of the acquisition, which is to be completed in the fourth quarter of 2009 are still undisclosed. After the Maktoob becomes its property, Yahoo will roll out Arabic versions of its different web products and services such as Yahoo! Mail, Messenger, Search and more.

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!

Post from: PageTraffic SEO Blog Now updated thrice a day!

Yahoo Acquires Maktoob- An Arab Site

Antonio Gulli, the technology team lead in Ask.com's European R&D center is leaving Ask.com after serving for four years. At Ask.com, Antonio worked on:

• Image Search
• News and Blog search
• Video News Search
• DailyBeast
• Core Web Search Infrastructure
• RealTime Fresh Web Ranking
• Core Frontend Platform for UK

Here was Antonio's bio prior to joining Ask.com:

'Antonio was the creator of the first Italian Search engine in 1998, Arianna, and he was CEO/CTO of Ideare (sold to Tiscali S.p.a. in 2001) where he created products such as audio, video, and image search. Antonio has recently been working on a PhD in Pisa, researching the areas of Information Retrieval, Web Clustering, and Web Ranking technologies. You can explore his areas of research and play with the applications that he has developed at http://www.di.unipi.it/~gulli/.'

Microsoft has released a new MSN Toolbar which is powered by Microsoft's new search engine, Bing, reported the Bing team on Twitter. Check out the new Toolbar at toolbar.msn.com.

Here is a screen capture:

Recently, Google's Matt Cutts has given a very nice presentation at WordCamp San Francisco 2009 that was held on May 30. The presentation was not only a useful one, but at the same time it was exciting and fun to watch! Here is the video of Matt Cutts' presentation:

In the presentation, Cutts said that there is nothing wrong in putting keywords in URLs. In fact, if you want to rank better for alternatives to the title of your page, then it is necessary to put the keyword in the URL.

Slides from the presentation can also be found on Google Docs.

Forum discussion is going on at DigitalPoint Forums.

A recent post at the Search Engine Roundtable reported about the Apple App store for the iPhone gaining its first application to manage Google AdWords campaigns. The application which enables AdWords advertisers to manage their campaigns on the go was developed by Webdevs.com. The PPC Editor is not created by Google, however, it uses Google's API in order to pull data from advertisers campaigns. The PPC Editor can be downloaded in the iTunes store for $16.99. Below are a few screenshots from the iTunes store:

Forum discussion is going on at WebmasterWorld and DigitalPoint Forums.

A recent post at Google AdSense Blog lets us know that Google is going to make changes to the AdSense's contextual targeting algorithms in order to make ads on a website more relevant to its webpages. 

"This week, we’ll be rolling out a series of enhancements to AdSense's contextual targeting capabilities, which will more accurately match relevant ads to webpages,” said Woojin Kim, Google AdSense Product Manager.

Publishers will not require to update their AdSense accounts or ads, as these will be taken care of automatically. With the new enhancements, Google hopes to provide users with more relevant ads, help advertisers generate much more attractive returns by finding the right users and facilitate publishers to make more money.

A post in the Inside Adwords revealed that Google has recently rolled out a set of professional looking templates for AdWords' Display Ad Builder. Just to remind you, Display Ad Builder was launched last year and since its introduction Google has helped advertisers streamline their design process.

The new set of professional looking display ad templates (read “Elegant”) belongs to the “General” category template of the Display Ad Builder. These templates have ready-made buttons with unique shapes, icons and color treatments, and backgrounds with subtle gradients. With the templates advertisers just need to upload their product images along with the text and the rest is taken care of by the template selected. With these innovative templates Google aims at providing useful resources for creating high-quality ads easily, consuming a very little time and without being required to use complex graphics software.

Here are a few examples of of the new templates:

In order to use these new templates, advertisers need to open any of their existing campaign in AdWords and click Display Ad Builder on the Create an ad page. To learn more about creating and running display ads, visit the Display Ads 101 tutorial.

James Carswell has reported that Google has shifted the search ads on the right hand side of the search results page, or more precisely, closer to the free results. The same has been noticed by Barry Schwartz of Search Engine Land and below is a video where Barry illustrates the change:

In the video, you can see the Firefox browser that features the ads closer to the organic (free results) listings. It also shows that when the browser's width is expanded, the ads do not move to the far right. You could remember the ads moving to the far right in Safari, that is the old way!