Traffficum.com – Traffic for your website

Posts Tagged ‘engine’

In a rather surprising move, Yahoo has just announced the acquisition of Arab site Maktoob, a very popular Arabic web portal that offers amazing services such as search, payments, social network, and auctions.

As per the reports, it is a new initiative that Yahoo is going to acquire an online property in a localized language. This move is being regarded the most viable as Maktoob.com is the largest online community of Arab. With this acquisition, Yahoo will be able to extend their influence over some 16.5 million people.

Yahoo calls this deal with Maktoob its “biggest geographic expansion in years.”

This is not just about acquisition, but about moving into a completely different and new market. With this deal, Yahoo will be able to spread its translating services into Arabic. According to official Yahoo corporate blog:

“Initially, we’ll plan to introduce Arabic versions of Yahoo! Mail, Messenger, Search, and our homepage and then eventually local versions of properties like News, Sports, and Finance. We’ll also focus on creating content and services tailored to the region. No other global company has made this kind of investment in local relevance for the Arab world.”

The financial terms of the acquisition, which is to be completed in the fourth quarter of 2009 are still undisclosed. After the Maktoob becomes its property, Yahoo will roll out Arabic versions of its different web products and services such as Yahoo! Mail, Messenger, Search and more.

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!

Post from: PageTraffic SEO Blog Now updated thrice a day!

Yahoo Acquires Maktoob- An Arab Site

If you are among the ones who have been following Google Caffeine, the new search architecture, then you must know what to expect when it is eventually rolled into the main search. Some of us have not seen anything new, while others have witnessed big changes. According to the reports, the folks at 360i have done a bunch of heavy lifting and have released a report comparing Caffeine to the old Google ,that has been nicknamed as Decaf. 360i analyzed 40 retail keywords are as under:

• 10 retail long-tail phrases (four-word phrases)
• 10 major retail brand names (keywords)
• 10 retail head terms (single keywords)
• 10 retail torso terms (two-word phrases)

The above keywords come with these conclusions:

• Domains and rankings will fluctuate.
• The index size of single keyword search relevance will increase.
• Long-tail becomes more relevant.
• Caffeine is faster to get results (SERPs) in half the time, on average.
• Increase in Universal (aka Blended) results
• There will be an increase in social media listings, primarily due to a lift in YouTube listings.

With just 40 keywords, this report is not at all comprehensive, but it is really an interesting story about the profile of Google Caffeine. For some people the experience has been almost exact opposite from Google Caffeine. Their experience has been less universal, not much fluctuation on rankings and smaller index. However, people are suggested to do their homework, study their keywords and get ready for the implementation of Google Caffeine.

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!

Post from: PageTraffic SEO Blog Now updated thrice a day!

360i Report Outlines Difference Between The Google Caffeine and Old Google

SEOmoz has released its latest Search Engine Ranking Factors report which gives an idea on how SEO works in 2009. A total of seventy-two SEOs participated in SEOmoz's survey that involved ranking possible factors used by Google while ranking websites, as well as a variety of questions pertaining current SEO trends and topics. The survey was completed earlier this year. The survey compiled the following as the top five ranking factors:

• Anchor Text from External Links
• Keyword Use in Title Tag
• Raw Link Popularity
• Diversity of Linking Domains
• Keyword Use in Root Domain

If we compared this year's list to that of 2007 survey by SEOmoz, it will come clear that the first three factors remain unchanged, however, the order is changed. The top five ranking factors in 2007 were:

• Keyword Use in Title Tag
• Global Link Popularity of Site (”Raw Link Popularity” above)
• Anchor Text of Inbound Links (”Anchor Text from External Links” above)
• Link Popularity within the Site’s Internal Link Structure
• Age of Site

SEOmoz's 2009 survey ranking factors survey features negative ranking factors separately. It also features a new chart of “Overall Ranking Algorithm” elements.

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!

Post from: PageTraffic SEO Blog Now updated thrice a day!

Search Ranking Factors For 2009 Indicates Little Change In SEO

This is very interesting to know that adCenter team is getting feedback from the advertisers and thereby improving features to give you more control over over targeting, bidding and distribution of the several advertising campaigns.

The adCenter provides Feedback Form that allows the advertisers to fill up their feedback that will help adCenter team to improve advertising features.

Further, the adCenter offers Feedback & Feature Request Thread on its discussion forums, which enables the advertisers to share their opinions and see other's views as well.

All these steps have been taken to enhance and improve different advertising campaigns. As mentioned in the blog of Carolyn Miller, feedbacks and requests from advertisers will be seen by the appropriate teams at Microsoft and immediate action will be taken.

According to the adCenter team, people sharing their feedback and requests need to mention the reason as to why certain features are important for them, because it helps the team to evaluate good ideas.

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!

Post from: PageTraffic SEO Blog Now updated thrice a day!

Now share your adCenter Feedback and Feature Requests

Of late, people have been noticing changes in Google web search. So, is this Google web search update for August, 2009? Maybe! Over the last weekend people have noticed a few changes which they assume as a possible Google web search update. There are threads posted on this topic at DigitalPoint Forums and at WebmasterWorld.

In the WebmasterWorld thread, senior member BillyS (post number 3977195) said:

“We started to see some pretty big changes this morning.This appears to be a return to our pre-summer positions.”

However, Google's Matt Cutts commented below the post at Search Engine Roundtable that he was not aware of any update.

“I'm on vacation this week, but other than the Caffeine update, I'm not aware of any changes that would be noticed on a large scale. I'm happy to pass on example queries though if people want to point them out though.”

Forum discussion is going on at DigitalPoint Forums and WebmasterWorld.

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!

Post from: PageTraffic SEO Blog Now updated thrice a day!

Is Google Updating Web Search For August 2009?

Antonio Gulli, the technology team lead in Ask.com's European R&D center is leaving Ask.com after serving for four years. At Ask.com, Antonio worked on:

• Image Search
• News and Blog search
• Video News Search
• DailyBeast
• Core Web Search Infrastructure
• RealTime Fresh Web Ranking
• Core Frontend Platform for UK

Here was Antonio's bio prior to joining Ask.com:

'Antonio was the creator of the first Italian Search engine in 1998, Arianna, and he was CEO/CTO of Ideare (sold to Tiscali S.p.a. in 2001) where he created products such as audio, video, and image search. Antonio has recently been working on a PhD in Pisa, researching the areas of Information Retrieval, Web Clustering, and Web Ranking technologies. You can explore his areas of research and play with the applications that he has developed at http://www.di.unipi.it/~gulli/.'

Microsoft has released a new MSN Toolbar which is powered by Microsoft's new search engine, Bing, reported the Bing team on Twitter. Check out the new Toolbar at toolbar.msn.com.

Here is a screen capture:

Recently, Google's Matt Cutts has given a very nice presentation at WordCamp San Francisco 2009 that was held on May 30. The presentation was not only a useful one, but at the same time it was exciting and fun to watch! Here is the video of Matt Cutts' presentation:

In the presentation, Cutts said that there is nothing wrong in putting keywords in URLs. In fact, if you want to rank better for alternatives to the title of your page, then it is necessary to put the keyword in the URL.

Slides from the presentation can also be found on Google Docs.

Forum discussion is going on at DigitalPoint Forums.

A recent post at the Search Engine Roundtable reported about the Apple App store for the iPhone gaining its first application to manage Google AdWords campaigns. The application which enables AdWords advertisers to manage their campaigns on the go was developed by Webdevs.com. The PPC Editor is not created by Google, however, it uses Google's API in order to pull data from advertisers campaigns. The PPC Editor can be downloaded in the iTunes store for $16.99. Below are a few screenshots from the iTunes store:

Forum discussion is going on at WebmasterWorld and DigitalPoint Forums.

A recent post at Google AdSense Blog lets us know that Google is going to make changes to the AdSense's contextual targeting algorithms in order to make ads on a website more relevant to its webpages. 

"This week, we’ll be rolling out a series of enhancements to AdSense's contextual targeting capabilities, which will more accurately match relevant ads to webpages,” said Woojin Kim, Google AdSense Product Manager.

Publishers will not require to update their AdSense accounts or ads, as these will be taken care of automatically. With the new enhancements, Google hopes to provide users with more relevant ads, help advertisers generate much more attractive returns by finding the right users and facilitate publishers to make more money.