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Posts Tagged ‘AdWords’

A recent post on the Inside AdSense Blog revealed that Google is all set to allow multiple Google-certified ad networks to compete with AdWords advertisers for display ad space on AdSense enabled sites. With this new change, ad networks or non-AdWords advertisers will also be able to bid on Google ad auction.

Well, this would be a nice way for AdSense publishers to generate revenue from their display ad space, no matter whether the ads come from AdWords advertisers or Google-certified ad networks. However, publishers will have control over which networks can show ads on their pages. They can also opt out of receiving ads from specific networks or all networks and have only AdWords advertisers to display ads on their sites. In addition, Google will not allow ad networks to collect any user data to be used for Internet-based advertising. This new feature will initially be available for AdSense publishers in North America and Europe. Below is a video that explains the change:

Here is the Google AdSense Team's mail to all AdSense publishers:

“We're writing to let you know about an upcoming update in your AdSense account designed to help you generate the maximum revenue from your ad units. You'll soon be able to allow multiple ad networks to show on your pages, which means that advertisers from external Google-certified networks will be able to compete with AdWords advertisers for your ad space. If you're unfamiliar with what ad networks are, they're companies that partner with advertisers and publishers to buy and sell ads on sites they don't own themselves, similar to AdSense. Ads from these networks will compete with Google ads to show on publisher sites, and the ad generating the highest revenue for publishers will be displayed. To ensure the quality of the ads appearing on your sites, we're certifying all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. You'll also have control over which networks can show ads on your pages — you can choose to opt out of receiving ads from specific networks, or all networks completely. This means you can continue to show ads from only AdWords advertisers if you'd like. Finally, some ad networks use tools similar to Google's interest-based advertising to show more relevant ads to users on the sites they visit. These ad networks won't be permitted to collect data from your site for the purpose of subsequent interest-based advertising, but we’ll allow those who comply with user privacy guidelines to show ads using these tools. You'll have the ability to opt out of showing ads based on user interests from these ad networks, and we've changed our requirements for third-party ad serving to reflect this. More information is available at http://adwords.google.com/support/bin/answer.py?answer=94230.

These new capabilities will automatically be enabled for your account, and you'll see a new section in your Ad Review Center where you can allow or block specific ad networks. Please note that we’ll gradually be adding new ad networks to AdSense accounts over the next few months, so you won’t see any immediate impact on your ads or your earnings.

To learn more about this launch and managing the ad networks appearing on your pages, visit the AdSense Help Center at https://www.google.com/adsense/support/bin/topic.py?hl=en&topic=13522 and watch our video demo at http://www.youtube.com/watch?v=4HyJPOVLd3I .

Sincerely,

The Google AdSense Team”

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Google To Allow Certified Ad networks To Compete With AdWords Advertisers On AdSense Sites

A recent post at the Search Engine Roundtable reported about the Apple App store for the iPhone gaining its first application to manage Google AdWords campaigns. The application which enables AdWords advertisers to manage their campaigns on the go was developed by Webdevs.com. The PPC Editor is not created by Google, however, it uses Google's API in order to pull data from advertisers campaigns. The PPC Editor can be downloaded in the iTunes store for $16.99. Below are a few screenshots from the iTunes store:

Forum discussion is going on at WebmasterWorld and DigitalPoint Forums.

A post in the Inside Adwords revealed that Google has recently rolled out a set of professional looking templates for AdWords' Display Ad Builder. Just to remind you, Display Ad Builder was launched last year and since its introduction Google has helped advertisers streamline their design process.

The new set of professional looking display ad templates (read “Elegant”) belongs to the “General” category template of the Display Ad Builder. These templates have ready-made buttons with unique shapes, icons and color treatments, and backgrounds with subtle gradients. With the templates advertisers just need to upload their product images along with the text and the rest is taken care of by the template selected. With these innovative templates Google aims at providing useful resources for creating high-quality ads easily, consuming a very little time and without being required to use complex graphics software.

Here are a few examples of of the new templates:

In order to use these new templates, advertisers need to open any of their existing campaign in AdWords and click Display Ad Builder on the Create an ad page. To learn more about creating and running display ads, visit the Display Ads 101 tutorial.

Google has recently rolled out a new feature called Bid Simulator for AdWords in an aim to show advertisers the potential impact of a bid on their advertising results, thereby ensuring a better understanding of the costs and click-through volumes.

Even though, Bid Simulator cannot predict the future or estimate the future results accurately, it can help with analysis of the data from the past seven days. It allows advertisers to examine what could have happened if they had taken different keyword-level bids. With the help of the historical data of the previous week, the Bid Simulator re-calculates the number of impressions for which an ad could have shown if the advertiser would have chosen a different maximum CPC or a higher bid, how many clicks that the ad could have received for those impressions and how much those clicks could have cost!

It seems Bid Simulator would help advertisers make better and more informed decisions when it comes to determining which keywords to change spend on. To use Bid Simulator, advertisers need to navigate to the “keywords” tab in their AdWords account and then click the bid simulator icon in the Max. CPC column next to the current bid of any keyword. This will list bids above and below current maximum CPC and list the estimated number of clicks and cost. By clicking the relevant radio button advertisers can change their maximum CPC rate up or down and save results!

Here is a screenshot:

Recently, Google has removed the “beta” label from its new interface for AdWords. The new interface makes online campaign management faster, easier and clearer. The interface was in the testing process since November, 2008 and is available to almost all advertisers across the globe. Based on the feedback from advertisers, Google has made changes to the new AdWords interface during the process of testing in oder to make account management faster, clearer and more intuitive. In this attempt, many new features have been added to the interface. Some of the enhanced and new features of the new AdWords interface include:

• Performance graphs: Performance graphs are instrumental in recognizing trends in an advertiser account performance through custom graphs on every page quickly
• Roll-up tabs:These tabs identify top priorities by viewing and editing all keywords, placements or ads in an account on a single tab
• In-line editing: In-line editing helps advertisers make faster adjustments with single-click editing. Advertisers are not required to load a separate page
• Networks tab: This feature enables advertisers improve performance on the content network by looking at site-level statistics and making changes directly from their reports
• Filters: Filters allow advertisers to view only the keywords, ads or other parts of their account that meet or miss the performance thresholds they specify
• Spreadsheet editing: This ensures efficient bulk edits to keyword lists by using spreadsheets directly in an advertiser’s account
• Location extensions: It helps make ads locally relevant, incorporating business addresses with ads
• Custom alerts: Custom alerts help advertisers keep up with real-time changes in key metrics to stay on top of trends in their performance and take corrective action accordingly

Google hopes that the new AdWords interface, loaded with new features will provide advertisers with clearer insight into ad campaigns, as well as simpler ways to take action. To learn more about the new AdWords interface, just visit Google AdWords or click here.

Google AdWords Blog informs about a new way to run local ads via Location extentions. With the help of this feature advertisers will be allowed to add their addresses to their search ads.

Location extensions allows advertisers to “extend” their AdWords campaigns by attaching your business address to your ads, dynamically. With the introduction of this feature, you’ll be able to create local ads with extensions from scratch or add extensions to your existing text ads.

Users with existing local business ads, will continue running unless you don’t edit them. In case you edit, your ads will be converted to a text ad with the ad’s address attached as a location extension. This new ad will appear in the same spot as your previous local business ads. The creation and management of local business ads will have complete support of the AdWords Editor. The Editor support for location extensions will be released very soon.

Login to your AdWords account to try the local extensions, then click on setting and select Audience section, choose “Show relevant addresses with your ads.” Once extensions are created, Google will dynamically match your business locations to a user’s location or search terms and display the address with your text ads. By setting up specific location extensions for individual ads, you’ll be able to show a specific address in a particular ad.

This new feature will be rolled out in the coming weeks. However, only few advertisers have access to the feature for now. To know more about editing local business ads in the new interface visit Google AdWords Help Center.

Google AdWords announced that Conversion Optimizer is now available to more ad campaigns. Any ad campaign which had at least 15 conversions in the last 30 days is eligible to use Conversion Optimizer. You can track these conversions either through AdWords Conversion Tracking or as linked Google Analytics goals.

One of recent Google analysis revealed that campaigns which adopted Conversion Optimizer gained a 21% increase in conversion as well as decreased their CPA by 14%.

To know more about Conversion Optimizer, please visit the AdWords Conversion Optimizer page.