Traffficum.com – Traffic for your website

Based on statistics who claim that over eighty per cent of all website advertising budgets are practically lost, some online entrepreneurs doubt about the success of an online advertising campaign for their small internet business and consider it a waste of money.

Reality is that marketing a website business is a need ever present to its owners. To promote the business has to be attended to with the firmest of the dedications.

Website advertising can’t be considered an exact science but is definitely a very effective engine accomplishing the growth and expansion of any home based internet business.

Even so online entrepreneurs still and categorically declare that advertising a website is still a dangerous venture and at its best a speculation, even under the most favorable of conditions. Millions of dollars are spent yearly in website advertising budgets with no more realistic return on investment than would outcome from throwing away these advertising dollars into the vast ocean. They of course, are not suggesting that it is uncertain as to real efficiency of the right type of advertising, but that just about every online advertiser relates to the fact that sooner or later, sometimes constantly, costly mistakes are going to be committed.

There has been for many years a rank skepticism as to the best methods of promoting, sustaining and building up a small internet business.

 In this day of sensation and accomplishment this skepticism is being overthrown and well established, demonstrable facts are taking its place. Previously most business entrepreneurs thought that advertising was of little value in the development of doing business. Perhaps the kind of advertising our fathers did was of little value but there is a vast difference between the advertising of twenty five years ago and that of today. Online business advertising has changed and advanced so quickly through its various modifications that even modern vocabulary has problems keeping up and terminology is almost out of date in its attempts to describe it. In no field of endeavor has there been such development as in the online advertising campaign field.

Website advertising is, perhaps, the most valuable factor in establishing, maintaining and building up a home based internet business.

Internet advertising is today the ideal of modern publicity. It has the endorsement of the leading merchants, manufacturers and internet entrepreneurs who are acquainted with its merits.

They are fast realizing from experience, that advertising their website online gives them the safest, least expensive and most productive of results. They have found that there is little of the speculative in online advertising campaigns when it’s well done. Within a short time it is alleged that internet advertising will even overtake TV advertising, and it will be regarded as indispensable for success of any small business enterprise as the invested capital itself.  

This conclusion has been arrived at after most critical tests. It is based on facts as they exist today. It follows, then:  

That website advertising makes you well and favorably known.

That it gives you a better and wider publicity in the area in which you are seeking to do business with superior return on investment than all other combined.

That it gives to the advertiser the confidence it has won from the people through long years of service.

That it affords the best and least expensive way of putting your advertisements into millions of monitors and screens worldwide.

This being true, it seems there is no logical reason why every home based internet business entrepreneur should not use an online advertising campaign for obtaining the results he desires. The time has come when the old and ineffective custom of doing business must be discarded.

There is no time today to wait for the “ducks to swim to the shore”.

You must wade in or sail out and get them. Website advertising is the one effective, unerring gun with which you can bag your game. Undoubtedly an online advertising campaign can be successfully accomplished.

Copyright © F. Prida. All Rights Reserved.

test Ways To Get Traffic To Any Website

After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive – website traffic!

Without website traffic it’s the same as building an expensive billboard and, instead of placing it alongside a busy highway, hiding it in your *basement* where nobody can see it.

Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to get “hits,” but they fail to grasp that there are really only three (3) reliable ways to get traffic to any website.

Method #1 – Buy Traffic Currently, the fastest way to get traffic to any website involves using the little classified ads on the right side of search giant Google’s results pages.

Called Google AdWords, the system allows any advertiser to open an account with a $5 activation fee and start seeing their ads appear on Google within about 15 minutes.

Advertisers only pay when visitors actually click through from their ad on Google to their website or affiliate link.

 also sells traffic by the click, but they make you wait three to five days to go through their editorial review process before allowing ads to appear on their network.

You can also buy advertising on dozens of other pay-per-click search engines.

They all follow the same basic model of only charging advertisers for targeted visitors who read an ad based on a keyword search and decide to click through for more information.

 on to  for a list of over 600 choices ranked by market penetration.

A word to the wise on pay-per-click advertising: Watch your costs and track and measure everything. Even though you can get traffic for as little as a penny, you should track your results by search engine and by individual keyword if you want maximum success.

Many a company has lost its entire advertising budget paying only a nickel or a dime per click, but not watching their conversion rates and pouring money into keywords that don’t convert… while neglecting the keywords that do bring sales (mainly because they don’t know which is which!).

Method #2 – Borrow Traffic If you need traffic to a website, then borrow it from people who already have it… especially people with lists of loyal subscribers or traffic from search engines, affiliates, or other steady sources.

“Endorsed Mailings” and “Reciprocal Linking” by other people represent the two fastest ways to borrow someone else’s traffic.

If they maintain a list of subscribers, convince them to send an email out to their people telling them why they should check out your site.

Also, negotiate a prominent link on their web pages to siphon off targeted visitors who find their website.

Often the best way to persuade someone to do this involves paying them a commission, agreeing to do a similar mailing, or providing a link to them on your site (or a combination of all three).

Imagine how much traffic you could get if someone with a list of 10,000 loyal subscribers told their people to go look at your website!

Method #3 Recycle Traffic The most economical way to get traffic involves turning one-time visitors into regular, repeat visitors that you direct to multiple sites over time.

You do this by pulling website visitors into your sphere of influence by enticing them to sign up for your newsletter, autoresponder sequence, or “mini-course.”

Then you keep in contact with regular articles, special reports, and recommendations enticing them to visit your own and other people’s websites.

Ultimately, every website owner should orient all of their marketing efforts towards this end of developing a stream of recycled traffic, because it costs the least and creates the best return on time and money invested.

It doesn’t matter if you promote your own product, promote only as an affiliate, or some combination of the two… if you don’t recycle traffic and get more than one hit out of each visitor, you’re making one of the biggest mistakes anyone can make online

It’s time that someone does straight talk about making a website successful and I am going to try and to that today. Hold on to your socks and pay attention because if you get this you’ve got it.

OK, lets get started.

We all know about people out there claiming they can help make your website a success. There are the “marketing” experts that say you have to focus on keywords and optimize your website for those keywords. However, what they don’t say is that a half million people are using the same tactic for the same keyword and if you use that key word in search engine marketing campaigns, the price of getting noticed goes up substantially.

Now, I’m no math genius, but if a half million people are trying the same tactic for the same keyword, and only 10 listings can be at the top of a search engine listing, I estimate that there are going to be a lot of people left frustrated with the results of their hard work and marketing expenditures. Putting in money, time and work and getting very little benefit is difficult to swallow and discouraging.

Sure, the search engines tend to juggle the listings around now and then. But for the most part, the amount of work done doesn’t yield the desired result for most. Website owner’s start to feel like they are all alone and that no one cares about their website and what they are trying to accomplish. Am I right so far?

Truth be told, it’s true. No one cares. That is the whole reason that marketing is necessary. They don’t care about your website or product. What they care about most is the problem they have in their life. It doesn’t have to be a dramatic problem like a police officer banging on their door after finding out they have done something illegal. It can be something as simple as a clogged sink. But the fact is that you need to look for their problem and cater to solving it. Making yourself useful however isn’t as simple as that. Sometimes they don’t know they have a problem or they aren’t bothered by the problem enough to search out a solution. That is where you come in. You should always inform the user of the problem before attempting to sell them anything. The reason for this is that if they are aware of the problem, you have identified with them and they have identified with your website. If they weren’t previously aware of the problem, they get educated about it and the first solution they know for what bothers them is what you are selling.

Now that we have covered that, we can get to the meat of what this article is about. If you are looking for the same old marketing rhetoric and cliché-laden commentary you are in the wrong place. If you are looking to make your website a success, keep reading. I’m not pulling any punches today.

OK, have you ever heard the term “click through”? Sure you have. So-called marketing experts have bombarded website owners with this term for years. In many cases, website owners adopt terminology that they hear without properly processing it’s meaning or benefit. Click thoughs should not be the standard by which you measure your website’s performance. So, stop it right now. Remember the statement that no one cares about your website? You have to make them care. You should change your standard of measurement to Read-Throughs. (I’ll show you how to get read – throughs further on) Click Thoughs and Read Throughs are not the same thing.

You can easily have a million click throughs and still not make one sell. However, it is highly unlikely that you can have a million read throughs and not make a sell.

Why is this you ask? A click through is a very non-committal thing. If you will check your website logs you will find that many click thoughs last only 5 seconds or less. In these instances, what have you gained from the transaction? What can you explain in 5 seconds? Not much. If you don’t get the opportunity to explain why your site or product is so great or why they need to consider your site as one of their online hangouts to be revisited, what have you gained? You gain nothing but frustration as you consistently watch your goals go unmet.

Remember, the statement no one cares about your website. Again, it remains true. However, Read Thoughs have the power to change the whole equation. Irrespective of why a person arrives at your website, if you get a read though, you have the powerful opportunity to shape their thinking. Think I am kidding? Consider this.

I was recently in the market for a new cell phone. Being a businessman and having heard glowing reports about the Black Berry phone I went to buy the phone at a store. When I got there, I was fascinated with the sleek lightweight device I had heard so much about. I talked to a sales person and noticed that he had a black berry on his hip. The manager came over, and guess what? He had a black berry on his hip as well. I thought wow; those phones must be the very best. Now here comes the shocker. As I spoke with them about all that I wanted to do with the phone. They began to explain to me that the BB could not create Word documents, PowerPoint documents and Excel spread sheets, it could only view them if someone sent you one. He explained to me that if I wanted to have that type of in-depth use of the phone, I needed to go with the ATT Tilt cell phone which I had barely heard anything about. I asked why they carried a BB and I got two answers “I don’t know” and “I just like it”. That wasn’t enough for me. I bought the Tilt and I love it.

Millions of dollars went into the advertising of the Black Berry; I saw examples of people using it and these were people that had the choice of carrying any phone they wanted. Yet, when they conveyed to me the benefits of the ATT Tilt my mind was changed. I made the purchase and haven’t looked back.

I said all of that to say this. Your website is your 24 hour convincer. It should be designed and written to capture the curious and lead them to a purchase. However, without true communication, the ability to do that is lost. A click through is the equivalent of getting the customer through the door. A read through is getting the customer through the door and speaking with him about why your product is so great and why he/she needs it.

I was in the market for a particular product and because of communicated benefits, I ended up buying a totally different product which cost $40 more.

Your competition is the BB. Whether your product is the best or not is debatable but as you can see, it is often enough just to get the potential buyer to know more about your product than the competitions. I had heard about the BB I was ready to buy. I later heard about the Tilt and the sale was made. I submit to you that the more one learns about a product and how it fits their need or problem, the more likely they are to buy it. Or the more a person learns about a website and how it meets their need, the more likely they are to revisit it over and over again. Look in your own bookmarks, and you will find website’s that truly communicated with you. What percentage of websites that you have visited got placed in your bookmarks? A very small percentage I’m sure. The ones in your bookmarks provided something that you needed or wanted and the only way they could have shown you that is by true communication/Read Through.

OK, how do you convert your click throughs to read throughs? It is quite simple actually. You have to make your potential visitors care enough about your text to read every word of it.

To do this you simply use a tactic called error marketing. Error marketing is the method of drawing web surfer’s to your web properties by offering a small monetary reward to them for help in locating certain types of errors on your website. You can do this really easily by listing your website on low cost advertising websites like TypoBounty dot com.

Web surfers come to your website and read every word offered on your website for an opportunity to find an error. That’s how you make them care about your text. In the mean time they read more of what you have to offer and consider your entire sales pitch. The best part is that because they spend more time on your website, reading every word, they remember your website and products. This increases the likelihood of increased product sells.

The benefit of advertising for less than 10 dollars and causing web surfers to catch the full impact of your sales pitch as they read everything you have to offer, while perfecting your website simultaneously is invaluable to website owners.

Make them care about your text and let your text convince them to buy. Using Error Marketing techniques through sites like TypoBounty dot com accomplishes this. You basically put your website’s success on auto-pilot.

If you have your own website or you are going to start your own website it is very important for you to know about website advertising. The Internet is a vast place and there are unlimited websites. Big brands spend a lot to increase their visibility on the Internet. Getting noticed therefore becomes the main problem for the small businesses.

However this is quite a little problem to overcome. Online advertising is the answer to all your anxieties. In fact it can be a good source of earning revenue. All the successful online businesses are based on the same fact. The owners have a thorough knowledge of online marketing and this knowledge helps them to make money from their websites.

With a little knowledge you can really make a successful website. The most important thing to remember is that if you place any ad on your website it should be relevant to your site. There a number of website advertising methods you can use.

Affiliate Marketing

One of the best ways of website advertising is affiliate marketing. It is also one of the oldest ways of online advertising. Affiliate marketing is very simple. You need to hire marketers who will do the advertising of your product or service on your behalf. They will also help you to increase the traffic of your website. This is a very effective online advertising tool. When your product or service is sold the marketer gets paid. Affiliate marketing has made many successful sales conversions. The benefit of this marketing technique is that you only need to pay when a sale is made.

Blogging

People tend to do the mistake of considering blogs as some mundane pieces of content. But in reality blogs are much more than that. Blogs are quite powerful to influence the people, whether it is a personal blog of a celebrity or a blog of a company. Many people confuse blog with online personal diary. Blog is one of the most effective web advertising tools. You can use this tool to create excitement about a product before it launches. You can pre-sell products as well as advertise your services. Another plus point of blogging is that it is absolutely free. You can promote your business utilizing this great resource. So make the most of it.

Banner Advertising

Another great way of online marketing is banner advertising. It can easily draw the attention of the audience. These flashy ads inspire the viewers to visit your site. In fact banner advertising is so convincing that it can easily mold a viewer to buy your product. The most interesting point about banner ad is that they are interactive. Their visual appeal never fails to attract the audience.

Pay Per Click

One of the very age old online advertising tools is Pay per Click or PPC. It has the power to generate high revenue for a website. You need to spend a little but PPC offers good return on investment. You just need to place the advertisements on major search engines like Google, Yahoo and MSN. Also make sure that the advertisements contain relevant keywords, so that when the users search with those keywords your advertisement comes up in the result. PPC is one of the best tools for website advertising.

Online banners or just ‘banner ads’ as most people call them are among the most popular and originaltypes of webmarketing. The adverts which come in differing shapes and size and are found acrossWorld Wide Web on many websites often in the guise of a still or animated image showing a certain company or website, similar to a television advertisment on a much lower and grand scale. These types of adverts are shown through web browsers such as Internet Explorer and Firefox.

The banner advertisement links through to the advertisers web site and more information can then be found on that particular product and/or service.

Banner ads have been displayed on the World Wide Web since close to its conception and precede more governing web marketing such as Google Adwords and other ‘Pay Per Click’ programs.

The success of such marketing, excluding the general rise of users on the Internet is helped by eye-catching or appealing graphics, subtitles and slogans. Some banners tempt you to interact with the banner to get you to click to the sponsor page.

There are many many examples of banner ads on an almost continuous basis as you use the Internet and can be found on popular websites such as Ebay, Facebook or Hotmail.

Banner Ads are found in various shapes and sizes. Rectangle, square, vertical and horizontal fill the world wide web in sizes ranging from 50 pixels to 2000 pixels and many variations in between. Originally the web banner graphic were still images with images, graphic design or a catchphrase and some form of text. More recently animated banner ads have renewed these, especially from marketers with bigger budgets and include as many as five different ’screens’ of graphics, animation or text. Smaller companies orindividual website owners still do use banners however, though they are a lot less commonplace, especially on web sites with high traffic as they have more visitors.

Lately differing variations of banner ads have produced in line with improved technologiesand Internet coding. This has resulted ‘popping-up’ banners that stretch over the web page that they are displayed on or enlarging as the mouse cursor moves over it. While many do not like the new techniques they are supposed to have an excellent success rate for the advertisers and will likely remaina favourite for advertisers on the Internet.

Since the early 2000’s new forms of Online advertising have become popular, however large companies still include banner ads as part of their marketing campaign in addition to the newer pay per click methods.

The cost of banner advertising depend onthe website they are displayed on. Generally the higher the host’s site’s traffic is the more the price will be to advertise your web banner.

Banner images are in the form of jpg, png or gif files and animation is made by using a Javascript andtechnology such as Java or Microsoft Silverlight.

Web Banner Ads