Traffficum.com – Traffic for your website

Let’s face it, many people do not like to hear the word “business”. Simply because “business” is associated with hard work and hard work doesn’t sound fun. But driving traffic to a website is a business and this requires your time and devotion.

Although, there are many ways that can help drive traffic to your website, you need to understand that this doesn’t happen overnight. The profit that you will gain if you are successful in driving traffic to your website is enormous. With traffic constantly driven to your website, your business goes on.

Here are some the strategies you can use to get that traffic.

First, you can take advantage of Google Adwords. This is paid advertising where Google places ads on other sites to promote your website or web visitors clicks on an ads on the Google search engine itself.

If you’re short on the budget, you can also introduce your website in forums but just make sure that the forum you go into is related to what your website is all about. Make sure that you know where to find your target audience.

Another option is to write articles about your site and promote them in online article directories like ezinearticles.com and goarticles.com. Just don’t forget before you start promoting your website, everything should be in place. Your website needs to have a niche or focus it on a topic because overloading it with different materials can make it look disorderly and chaotic.

Web 2.0 sites such as Digg, Propeller and Reddit are also popular sites that can bring your website a ton of traffic if your content is good.

Video sharing sites such as Youtube and Google video can deliver thousands of visitors to your website from just one video uploaded and it is certainly one of the best and easiest ways to get traffic.

After doing all of these, do not be disappointed if you don’t get the results that you are expecting. After all everything takes time including driving traffic to your website.

Based on statistics who claim that over eighty per cent of all website advertising budgets are practically lost, some online entrepreneurs doubt about the success of an online advertising campaign for their small internet business and consider it a waste of money.

Reality is that marketing a website business is a need ever present to its owners. To promote the business has to be attended to with the firmest of the dedications.

Website advertising can’t be considered an exact science but is definitely a very effective engine accomplishing the growth and expansion of any home based internet business.

Even so online entrepreneurs still and categorically declare that advertising a website is still a dangerous venture and at its best a speculation, even under the most favorable of conditions. Millions of dollars are spent yearly in website advertising budgets with no more realistic return on investment than would outcome from throwing away these advertising dollars into the vast ocean. They of course, are not suggesting that it is uncertain as to real efficiency of the right type of advertising, but that just about every online advertiser relates to the fact that sooner or later, sometimes constantly, costly mistakes are going to be committed.

There has been for many years a rank skepticism as to the best methods of promoting, sustaining and building up a small internet business.

 In this day of sensation and accomplishment this skepticism is being overthrown and well established, demonstrable facts are taking its place. Previously most business entrepreneurs thought that advertising was of little value in the development of doing business. Perhaps the kind of advertising our fathers did was of little value but there is a vast difference between the advertising of twenty five years ago and that of today. Online business advertising has changed and advanced so quickly through its various modifications that even modern vocabulary has problems keeping up and terminology is almost out of date in its attempts to describe it. In no field of endeavor has there been such development as in the online advertising campaign field.

Website advertising is, perhaps, the most valuable factor in establishing, maintaining and building up a home based internet business.

Internet advertising is today the ideal of modern publicity. It has the endorsement of the leading merchants, manufacturers and internet entrepreneurs who are acquainted with its merits.

They are fast realizing from experience, that advertising their website online gives them the safest, least expensive and most productive of results. They have found that there is little of the speculative in online advertising campaigns when it’s well done. Within a short time it is alleged that internet advertising will even overtake TV advertising, and it will be regarded as indispensable for success of any small business enterprise as the invested capital itself.  

This conclusion has been arrived at after most critical tests. It is based on facts as they exist today. It follows, then:  

That website advertising makes you well and favorably known.

That it gives you a better and wider publicity in the area in which you are seeking to do business with superior return on investment than all other combined.

That it gives to the advertiser the confidence it has won from the people through long years of service.

That it affords the best and least expensive way of putting your advertisements into millions of monitors and screens worldwide.

This being true, it seems there is no logical reason why every home based internet business entrepreneur should not use an online advertising campaign for obtaining the results he desires. The time has come when the old and ineffective custom of doing business must be discarded.

There is no time today to wait for the “ducks to swim to the shore”.

You must wade in or sail out and get them. Website advertising is the one effective, unerring gun with which you can bag your game. Undoubtedly an online advertising campaign can be successfully accomplished.

Copyright © F. Prida. All Rights Reserved.

Its recession period that world is facing; it’s the time of financial crisis. This is affecting most of the companies and most importantly their money management policies. Industries are cutting their expenditures and are looking for cheaper ways.

“Marketing & Advertising” are the most important area which no business sector can avoid. Though marketing and advertising is quite costly field, but an organization has to go for it as they have to show and maintain their existence.

Taking both the above stated cases together, what will be the best medium for advertising and marketing in the period of recession & financial crisis…… Of course INTERNET.

Internet is the cheapest and most effective of all other marketing areas. Here are the few important ways for promoting your brand through internet – 





SEARCH ENGINE OPTIMIZATION (SEO)





PAY PER CLICK ADVERTISING





AFFILIATE MARKETING





When a company has to spend a large amount of their money just for showing their existence, even in the period of financial crises. There is no logical reason well enough to explain that why not to choose website promotion schemes. It is obvious that boosting website in search result bywebsite promotion services, an organization can not only cut its expenditure to a greater extend and most importantly it will be going to adopt a long term profitable strategy.

A good search engine optimization services can make website to appear on top results for chosen keywords, thereby increasing the probability of getting business from the people who are seriously looking for it. But the condition is “the keywords selection should be done intelligently by professionals”. A good quality SEO service proved beneficially for long term.

An expert Pay per click management of a website for right category of keywords can attract people to the website who are serious for making deals. With appearance at right place for right keywords, a website can do miracles to the business.

Affiliate marketing or placing banner on related website can drag quality viewer to the website, and if handled properly it can proved to be the best way of advertising.

As these up and downs are common in market and business should not stop because of these fluctuation. All we have to do is to plan our strategy well so as to survive difficult period like these.

For any Website promotion or Internet marketing services related query, Please contact:

Prateek Samuel

Analyst – Engineer

Himshilp: Internet Marketing Consultants / Rainmaker Interactive Pvt. Ltd.

www.himshilp.com

Website promotion – in time of rescission

omes to website promotion, many individuals out there do not take a moment to think about website promotion as they are building their website business plans. Then when it all comes to an end, those individuals realize just how important website promotion is. Within this article, we are going to tell you some basic information on website promotion.

When it comes to website promotion, you should keep in mind that it is not just to tell people about your website and getting visitors to come to your website. The real meaning of website promotion is to get a higher amount of traffic to your website with what is called organic targeted visitors.

The first thing you will need to do is submit the website you have made into all different directories and search engines and don?t forget the other websites out there. This process sounds easy, but it can take a lot of time and it is the first step you should take while you are doing website promotion. Another method that has proven to be pretty effective to promote your website is called SEO, search engine optimization.

When it comes to search engine optimization, you should keep in mind that it takes more than just submitting the website to search engines and directories. When it comes to your website, if you want to have top rankings, you will need to check the keyword frequency, keyword density, make sure it has the right keywords, Meta tags, etc. You should also make sure your website has a ton of inbound links from high ranking websites in order to be on the first three pages on Yahoo or Google.

Have you ever heard of pay per click (PPC)? Pay per click marketing is a popular method that is used by many different individuals because of the immediate result it gives. This method is different from search engine optimization marketing because you will be able to get the right amount of traffic to your website in only a little bit of time. The downside to pay per click marketing is the fact that it could end up costing a lot of money if you are bidding on a keyword and phase that is popular.

When it comes to website promotion, there is no doubt that it is very important for your website but you will need to plan it ahead of time. There is no such thing as quick and easy to be on the top in website promotion. You should also keep in mind that website promotion is a process that you will need to keep up with in order to bring those quality organic visitors to view your website. The truth is that it never ends.

 

 

Alternative marketing, also known as word-of-mouth, aims to reach consumers more directly than by traditional advertising on radio or television, or in print. It tends to be confusing, though, beginning with the number of names by which it is called. You can pick your favorite from a regular buffet of terms: under-the-radar marketing, below-the-line marketing, renegade marketing, street marketing, ambush marketing, vanguard marketing, ambient marketing, guerrilla marketing, covert marketing, stealth marketing, viral marketing, or diffusion marketing. They are all equally evocative of a marketing style that is unconventional in concept and hit-and-run in execution. Let’s look at just a few of the variations.

The Video Virus: Is it Catching?



Probably the best-known technique in alternative advertising is the viral video. A short video clip is produced, and slipped stealthily in front of the consumer by posting it on Internet forums, e-mails, video-sharing sites, and the like. This video is unlike the usual television commercial; it’s usually either humorous, or controversial, or both. A TV commercial wants to transfer information about a product to the potential consumer. These viral videos may include information transference, but their purpose is to entertain and amuse you. The idea behind them is that if people are interested and amused, they will pass the video clip on to Internet friends, and more people will then see it. Somewhere in the video is usually something about a product, or at least its name. Advertising companies believe that the details about a product will be sought out by the audience, if they enjoyed the video enough.

This is an interactive model of advertising, in that the consumer is active in receiving, viewing, and passing on the video clip. Even by just doing those three things, a person is exerting more effort than the watcher of television, who is simply sitting and watching. To see a video clip, at a minimum you need to press Play, or click on an arrow. And if you like it enough, you may watch it a few more times, then send it to some of your friends in an e-mail. After all this, it’s likely that you’ll remember the product when you’re in the market for something like it.

Blogs and Buzz

“Blog” is short for “web log”. Merriam-Webster Online defines “blog” as “an online personal journal with reflections, comments, and often hyperlinks provided by the writer”. Blogs are a great way to reach an audience that pays no attention to traditional print and television advertising. Their contrast with the cleverly-produced values that are hyped on corporate websites is their “homespun” character. The voice in which they are told might be your own voice; at any rate, it’s the voice of ordinary, everyday folks. Many blogs are still, essentially, online diaries written by an individual; others have begun to dabble in the waters of marketing.

Anybody at all can set up a blog, as long as they have an Internet connection and something to say. There are webhosting services for sale that will help you create your own website for a blog, but you can get into blogging without hiring such a service. Most of the social networking sites like Facebook, MySpace, YouTube, or LiveJournal offer free blogging capabilities. In fact, there are so many sites and possibilities for blogging on the Internet that a new term, “blogosphere,” has been invented to encompass blogs and their myriad interconnections.

The marketing sphere and the blogosphere are beginning to intersect. Advertisers want to create “buzz” around their products: what better way than to get people talking about a product on their blogs? Young people, Generation Y-ers, and cool young professionals go to the Internet for the same services their parents would find in a telephone directory, an atlas, a road map, a radio or TV news program. This means that the Internet is the perfect place for advertisers to show their wares to potential customers. And blogs, because they are so friendly and believable, are the perfect medium for creating credibility.

You Can’t Get Away from the Ads!

The next new angle for advertising is the “captive audience”. Several companies like TransitTV are working this angle for all it’s worth. In five major US cities, over 3,000 buses, trolleys, and other public vehicles now have 8,400 screens installed to reach the captive audience. If you’re on a bus, in an elevator, or sitting in a restroom stall – you can’t get away from the ads! You can’t fast-forward through the commercials, or even turn the TV off! You are stuck, and even if you determinedly avoid looking at the screen, you can’t help hearing the sound.

TransitTV offers advertisers just what they want: an audience that is completely captive. There is only one channel, hence no flipping a remote from channel to channel when the commercials come on. There’s nothing else to watch. There is no way to get away from the commercial. Sometimes the commercials are hidden in what’s supposed to be a review of current events, a watered-down, not-of-the-moment news program; sometimes they are not. They’re the only game in town. Your only defense, as a consumer, is to avoid public transportation and elevators like the plague.

TransitTV also gives the advertising companies detailed demographic breakdowns of people exposed to their network. In addition, they can provide accurate measurements of advertising success. Advertisers love them; soon they’ll be everywhere.

“How’s It Going? Here, Try This!”

In an effort to make marketing more personal, and create real connections between advertisers and the people they want to target, “street teams” are becoming more popular. These people are paid to go out on the downtown streets and talk to people they encounter. They are a little like the lady in the supermarket with the bite-size samples of something or other – except that it’s easy enough to take another aisle if you don’t want to deal with the Sample Lady. The Street Team is right out there, walking alongside you, asking you to try something… it’s very hard just to brush past. It’s rude. They are counting on the likelihood that you won’t want to appear discourteous, and that you will have a verbal exchange with them, and maybe even agree to taste the crackers or cereal they’re pushing. They have already put up fliers and posters all over the buildings, so you’ve seen the name of the product just recently…

This is a first step in the creation of buzz. Advertisers have decided that the best way to get started on a network of personal connections that will be buzzing about their product is to force the personal connection between consumers and a company.

Buzz… buzz… buzz

“Buzz” is defined by Merriam-Webster Online as “speculative or excited talk or attention relating especially to a new or forthcoming product or event.” It’s estimated that consumers are exposed to about 3,000 commercial messages every day; so in order to cut through the clutter and make a point about your product, you’ve got to try something different. All the alternative advertising methods touched upon here are designed to create buzz and keep it going.

 

And buzz is a whole lot cheaper to use than traditional advertising. During primetime viewing hours, it costs an advertiser about $450,000 for a 30-second spot on television, for just a single airing. That’s just the airtime; it doesn’t include any production costs, actors, etc. Enough advertisers are investigating and using buzz that they have actually formed an association to try to weed out unscrupulous word-of-mouth advertisers. The Word-of-Mouth Marketing Association was formed in 2001, and is working with the Federal Trade Commission to set up guidelines to regulate marketing practices and prevent dishonest strategies.

Each and every day more and more websites are being added to the already densely populated web. To remain a competitor in the “web rat race”, you need increase the amount of hits to your website. There are many different ways to enhance traffic to your website. In order to ensure guaranteed website traffic, search engine optimization should be effective in order to stay detectable and visible in the World Wide Web.

For starters, creating a good, interesting and popular website is important. Once a conspicuous site is created(don’t forget to take into account the current needs and necessities of your targeted clientele) it has to be easy to navigate for both the experienced and the novice web browsers.

After this, register your website with the five most popular search engines for guaranteed website traffic. A good website without visits will do nothing for you or your business. Researching and choosing the right keyword or keyword phrases is essential for search engine optimization.

To make it into the search engines and to direct traffic to your site, use highly targeted keywords. Instead of using single words as keywords, use small catchy phrases. This should briefly describe the salient features of your website and what it has to offer. The keyword should be included in the page name, domain name, hyperlinks, alt tags and Meta tags to guarantee some web traffic.

The next step you need to take is to get other popular and busy websites to link to your site. Also, link your website to popular websites with similar interests. To let search engines know the very existence of your site, include the website address in the World Wide Web directory. Prepare the advertisement of your site, making sure that it attracts potential visitors and more importantly people with half minds.

Try to avoid getting fancy and throwing up a lot of useless graphics and pictures. Websites containing big graphics tend to take a longer time to download, which will most likely discourage a busy browser. Also, a website that has online readable articles rather than downloadable materials can be less time consuming. The website content has to be credible and rich in content. It should be regularly updated with the changing trends in the business.

As you will see in Google Snatch, guaranteed web traffic can also be made possible through easy search engine placement. When you go after targeted keywords, you can get instant traffic. In your website include competitions, prizes, free e-books, blogs and forums to encourage visitors to revisit your site again and again. Forums are for displaying views, advices, tips, etc. On the blog, post a well researched topic, every week to keep the visitors interested. These are all great ways to connect with visitors to your site.

Also, going through the blogs regularly will give an idea of the visitors’ feedback which in turn provides you tips to improve the site adjusting to the consumers’ necessities. This will also provide you with guaranteed website traffic.

When you design your website, it should be designed with certain goals in mind, as to what you want your visitors to do. For example, I have three main goals for my visitors.

1. I want them to subscribe to receive blog updates.

2. I want them to purchase the affiliate products I sell.

3. I want them to tell others about my blog.

Now here’s the great thing about all of the goals that I’ve established for my visitors. If I do my job correctly, I can achieve each and every one of my goals.

Let’s take each goal, and break it down so that you can see what I’m talking about.

The number one thing I want my visitors to do is subscribe to receive my blog updates. So, I placed the subscription form at the top right hand side of my blog, so that it’s easy to find.

Does it work?

You bet it does! A whopping 30 percent of my visitors subscribe to receive my blog updates! That’s an outstanding subscription ratio. From what I’m hearing, most marketers are only realizing a 10 percent subscription ratio or less. Always make it easy for your visitors to subscribe to receive your content.

Next, I want my visitors to purchase the affiliate products that I sell. So, I placed my affiliate links directly underneath my subscription form. Now you’re probably wondering why my first priority is getting new subscribers, as opposed to making sales.

The answer is simple. Your subscribers are the key to your success. They are the lifeblood of your business. If you cultivate them properly, they will generate a tens of thousands of dollars in sales for you in the future. That’s guaranteed income you can’t afford to ignore or take for granted. Getting new subscribers should always be your number one priority.

And last but certainly not least, I want my visitors to tell other people about my blog.

So, how do I achieve that goal?

With my content. If I write quality content that has value, is interesting and actually helps people, they will tell others about my blog. It’s obviously working, as evidenced by my 30 percent subscription ratio.

In closing, if you’re not making getting new subscribers priority one, you’re throwing away a ton of future income!

Can you imagine how many times a person visits your website, leaves it and never come back

again? You know how we behave impulsively on the Internet, clicking links, searching information and on. After few minutes on the Internet you can easily forget where you were 5 web pages ago.

The main problem is that your visitor will not come back to your website again unless you do something. I can personally guarantee for you that it will happen. Let’s say 500 visitors visit your website daily and never come back again. You’re loosing 15000 potential clients. People that would click your links, buy through your affiliates banners, link to your website and on. That’s a lot of money going away everyday.

Everywhere you see people saying that a creative unique content will keep some of the visitors coming back. I tell you that great content is essential to any website success but it’s not the solution. What you need to do is convert your visitor into subscribers of your mailing list.

As your visitor arrives on your website, you want to convert him into your subscriber via a simple opt-in to your mailing list. Just offer him something in exchange of his email. It could be a special report, an ezine or hints about a specific subject.

After some visitors sign up to be on your mailing list, keep offering them good offers and increase dramatically your profits.

Remember, when visitors leave your website you loose money, when they become subscribers you obtain the potential revenue you rightfully deserve.

It’s easy and fun.

test Ways To Get Traffic To Any Website

After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive – website traffic!

Without website traffic it’s the same as building an expensive billboard and, instead of placing it alongside a busy highway, hiding it in your *basement* where nobody can see it.

Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to get “hits,” but they fail to grasp that there are really only three (3) reliable ways to get traffic to any website.

Method #1 – Buy Traffic Currently, the fastest way to get traffic to any website involves using the little classified ads on the right side of search giant Google’s results pages.

Called Google AdWords, the system allows any advertiser to open an account with a $5 activation fee and start seeing their ads appear on Google within about 15 minutes.

Advertisers only pay when visitors actually click through from their ad on Google to their website or affiliate link.

 also sells traffic by the click, but they make you wait three to five days to go through their editorial review process before allowing ads to appear on their network.

You can also buy advertising on dozens of other pay-per-click search engines.

They all follow the same basic model of only charging advertisers for targeted visitors who read an ad based on a keyword search and decide to click through for more information.

 on to  for a list of over 600 choices ranked by market penetration.

A word to the wise on pay-per-click advertising: Watch your costs and track and measure everything. Even though you can get traffic for as little as a penny, you should track your results by search engine and by individual keyword if you want maximum success.

Many a company has lost its entire advertising budget paying only a nickel or a dime per click, but not watching their conversion rates and pouring money into keywords that don’t convert… while neglecting the keywords that do bring sales (mainly because they don’t know which is which!).

Method #2 – Borrow Traffic If you need traffic to a website, then borrow it from people who already have it… especially people with lists of loyal subscribers or traffic from search engines, affiliates, or other steady sources.

“Endorsed Mailings” and “Reciprocal Linking” by other people represent the two fastest ways to borrow someone else’s traffic.

If they maintain a list of subscribers, convince them to send an email out to their people telling them why they should check out your site.

Also, negotiate a prominent link on their web pages to siphon off targeted visitors who find their website.

Often the best way to persuade someone to do this involves paying them a commission, agreeing to do a similar mailing, or providing a link to them on your site (or a combination of all three).

Imagine how much traffic you could get if someone with a list of 10,000 loyal subscribers told their people to go look at your website!

Method #3 Recycle Traffic The most economical way to get traffic involves turning one-time visitors into regular, repeat visitors that you direct to multiple sites over time.

You do this by pulling website visitors into your sphere of influence by enticing them to sign up for your newsletter, autoresponder sequence, or “mini-course.”

Then you keep in contact with regular articles, special reports, and recommendations enticing them to visit your own and other people’s websites.

Ultimately, every website owner should orient all of their marketing efforts towards this end of developing a stream of recycled traffic, because it costs the least and creates the best return on time and money invested.

It doesn’t matter if you promote your own product, promote only as an affiliate, or some combination of the two… if you don’t recycle traffic and get more than one hit out of each visitor, you’re making one of the biggest mistakes anyone can make online

One always wants to drive traffic to their website or blog on a daily basis. This is normally achieved by performing various SEO traffic techniques that help in driving traffic by either doing it yourself or hiring an expert. In the former case, you will end up spending too much time doing it yourself as the processes are time consuming and cumbersome while in the latter case you will save on time but end up spending a lot of money to the provider.

However, there is one technique that can achieve a lot of traffic without having to spend too much or investing a lot of time. Article Writing!

Now the next question that may come to your mind is how does Article Writing drive traffic? It’s quite simple! The Internet comprises of a lot of information and there are millions of visitors, researchers and webmasters who are looking out for content for their blogs and websites. They have a choice where they can either create their own content or search on the Internet for a good quality article which they can utilize easily and quickly. This is exactly where you come in.

This article will describe the points that you need to keep in mind while writing your article:

Choosing the Right Headline:

It is important to create a headline that is appealing. A catchy headline will attract the attention of the viewer and will appeal them to read the article.

Preferred Word Count:

A good article is one that can convey a message, strategy and tips in 500 to 750 words. Making an article too long will dilute the attention of the reader and may be considered as a drag.

Preferred Software:

The best software is Microsoft Word as it has a spell check, word count option, synonyms option, etc. If you don’t have Word, you can use Open Office Word (which is free) or you can use Notepad.

Resource Box:

This is where one hits the bulls-eye. Use this box to the maximum possible extent. Write about the author, place a link of your website, add a freebie if possible, create a call to action phrase (Download now, Submit now, Click here, Submit here, etc).

Editing the Master Piece:

Once you have written your article, don’t forget to proofread and edit it. Ensure that the article is grammatically correct and free of any spelling mistakes, etc.

Now that you are done with writing the article, the next step would be to find an online website where you can submit your article. In this way you will be able to create an online archive of all your articles. If the site has an article content management system, then it will be excellent as it automates the submission of the article to your website.

Strategies for building the traffic through the article

This involves submitting your article to the top page rank article submission directories that will publish your article on their website. Create a blog if you don’t have one and post the article there. You can register with Yahoo Groups and post your articles there as well. Create an eBook on a collection of articles that relate to a topic and give it away for free. When you give it away for free, you are actually engaging in viral marketing which brings in wide exposure. Add the article to your website and if possible do generate some extra revenue by adding Google AdSense to it. You can also create an e-course on the articles that you have written and send it out through an auto-responder. Example, Free Auto Bot. Use any social media to build awareness around your article. Submit your article to various article announcement groups. For example, Yahoo Groups. These groups give a lot of eyeballs to your article as they can be used on their own websites.

By adopting the techniques listed above, you will be able to get loads of incoming links which boosts traffic and also the performance of your website.